Not identifying your brand, could be a costly mistake...
Jun 14, 2021
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Usually when I mention the word branding people immediately associate it with some sort of over-the-counter product like Bounty paper towels or Charmin toilet paper or even a logo like Chick-Fil-A, but what if branding is more than that?
If I were to mention brands like Starbucks,...
Are Mission and Vision Statements Really Important for Healthcare Offices?
May 31, 2021
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What does your practice stand for? What is it all about? is your team rallied around a common cause? How are you different?
These are the important questions that get answered when you have a mission and vision statement. The problem is, most healthcare practices don't have them and therefore are...