Usually when I mention the word branding people immediately associate it with some sort of over-the-counter product like Bounty paper towels or Charmin toilet paper or even a logo like Chick-Fil-A, but what if branding is more than that? 

If I were to mention brands like Starbucks,...

Money. The constant dance between how much we make and how much we spend. After all, Income - Expenses = Profit, right? 

After 17 years in healthcare and owning my own practice, money was still the one thing that seemed difficult to get a grip on. We justify which bills to pay depending...

What does your practice stand for? What is it all about? is your team rallied around a common cause? How are you different?

These are the important questions that get answered when you have a mission and vision statement. The problem is, most healthcare practices don't have them and therefore are...

The fun topic of social media. I know a lot of healthcare providers don't really understand or want to understand how to use social media. It can feel like "one more thing" I need to learn about and add to my already growing list of "to-dos." 

This blog will give you 5 things to help clear...

Oh the topic of sales - many healthcare providers I work with tell me that they don't like to come across as "salesy." The reality is you're either selling or being sold to. If you're not selling your service or your products to those in need, who will?

Here are 5 sales skills for any healthcare...

Have you ever looked at your schedule, saw a name of a patient and thought, "Dammit." Yep, we've all done this and its okay to admit it.

What if you could look at your schedule and it was full of people who were a pleasure to treat and the was reality every day? This is what identifying your...

I get it. We all feel it sometimes. The lack of desire to do.... well, anything. We feel that waiting for "motivation to strike" will magically happen, but then it doesn't. But why? Is motivation this mystical thing in the universe? Can you create it? Let's talk about it. 

I'm often perplexed at the amount of clutter that takes up space in many of the healthcare offices I step foot in. The worst thing is, the clutter is often expired magazines and trash tv that doesn't promote or excite anyone to be in your office or influence them to want to use more of your...

Ever feel like time is in short supply and you just can't seem to get all the shit done that needs doing on a daily basis? Maybe you feel like you have to have your hands in everything because if not it won't get done right? Yea, you're not alone. The problem is, you're not acting like a business...

PT Marketing: You’re Doing It Wrong

of your marketing potential is being left on the table

In the world of physical rehabilitation, we’re often taught that in order to run a successful practice you need legitimate referral sources from doctors and other healthcare providers…....

Welcome to the Healthcare Entrepreneur's Corner

This blog actually got started by accident. A friend and professional colleague of mine saw a video on social media I had posted and asked me if I had a blog he could send to his list of physical therapists.

Well, I didn't at the time, but...